Management and Business Administration PhD School
Director: Prof. Dr. József Lehota, D.Sc.
The basic objective of the doctoral school is to organise the macro-economic, management, and marketing tasks of the food industry into a uniform system, so that the research tasks performed by the doctorands serve effectively for the realisation of the objectives of agricultural development. It requires management skills to the experts operating at the different levels of economic control, which helps to recognise the significance and complexity of the system necessary to solve the problems. The objective of the Ph.D. school:
Involve doctorands in a (uniformly organised) scientific activity during which they may gain knowledge and skills in the field of economic transformation, and the economic environment of the new economic structure.
Examination of agricultural enterprises, modelling and development of their activity, analysis of the different functional fields of management (marketing, finance, informatics, management of human resources, etc.), and the scientific survey of the relationship of enterprises, co-operation and integration, the economies of regions and districts.
Modern interpretation of regional development, the relevant weighting of the different fields of research.
Application of the themes of Management science. Specialisation in subjects important in the changing practice of management plays an important role. Such important themes, or some of those becoming more and more important: management of organisational, information, and other networks, management of small and medium sized enterprises, management of organisational changes embedded in the rapid and deep social, economic, cultural and other transformations, etc.
The themes of the Management and Business PhD School are the following:
Macro-economics of food economy
History and macro-economic questions of agricultural development,
World food economy
Agricultural challenges of EU accession
Methods of economic analysis, agricultural information technology
Strategic planning and organisation development
Controlling and management of enterprises
Financing of agricultural enterprises
Models for sustainable development
Management and business studies
Management theory and methodology
System of labour relationships
Information society and management
System of manager training and further training, forms and methods
Management of small and medium sized enterprises
The consumer, buyer and organisational market, purchasing behaviour
Analysis of marketing at the production and service, product/brand, company and sector activities
Usage and development of marketing tools (product, price, distribution, promotion)
Market orientation, marketing strategies, strategic groups, market competition capabilities
Development of marketing information systems and knowledge management
Adaptation and development of marketing research methods and models
Szent István University
Faculty of Economics and Social Sciences
Institute of Econometrics
H-2100 Gödöllő, Páter K. u. 1.