SZIU wins award for international higher education marketing

The International Relations Office’s team received first prize in Tempus Public Foundation’s (TPF) International Development of Higher Education tender in the category of International Higher Education Marketing. The Foundation is a non-profit organisation – established in 1996 – managing international co-operation programmes and special projects in the field of education, training and EU-related issues.

The seven awards for International Development of Higher Education were handed out in three categories at the Internationalisation of the Hungarian Higher Education conference organised by TPF in order to acknowledge the projects and achievements of higher education staff who acquired the theoretical background of and practical knowledge about internationalisation at Campus Hungary courses.

Dr. László Palkovics, Minister of State for Higher Education and Dr. András Nemeslaki, President of the Board of Trustees of TPF awarded Dr. Zsuzsanna Tarr, Head of SZIU’s International Relations Office and her colleagues Ms. Csilla Kánai and Ms. Dorottya Dedon-Mezei for adopting marketing strategies and innovative ideas gained at TPF’s International Higher Education Marketing Course and for implementing them at SZIU International Week and at a higher education partnership fair held in San Diego.

Mr. Péter Tordai, Director of TPF underlined the importance of internationalisation in his speech and mentioned that the Foundation provided significant funds for improving the internationalisation of higher education through the Campus Hungary programme. During his address, Dr. László Palkovics, Minister of State for Higher Education emphasized that the internationalisation of Hungarian higher education may only be effective by common endeavour that can be supported by the seemingly small but significant steps of higher education staff.

Following the award ceremony Dr. Zsuzsanna Tarr and Ms. Csilla Kánai explained that they centred the SZIU international week on international higher education marketing and organised an interactive three-hour workshop to discuss the ideas gained at TPF’s course with 33 participants from 11 counties’ 16 institutions. Furthermore, they found several partners from underrepresented regions – such as North and South America as well as Northeast Asia – during the NAFSA Higher Education Partnership Fair held in San Diego in 2014 using techniques acquired at the marketing course; as a result, eight (an Argentinian, three Brazilian, two Mexican and two Japanese) universities signed memoranda of understanding with SZIU.